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MAYHEW TOOLS
EXTENDS PARTNERSHIP WITH
NASCAR WHELEN MODIFIED TOUR DRIVER DOUG COBY |
Mayhew
Steel Products, Inc. (Mayhew Tools), has announced
an extension of their partnership with NASCAR Whelen
Modified Tour driver Doug Coby. The No. 2 Mayhew
Tools Chevrolet, driven by Coby, most recently
completed a championship run on the NASCAR Whelen
Modified Tour in 2017, with partnership support from
Mayhew.
“They have been a pleasure to work with since day
one,” driver Doug Coby said of Mayhew Tools. “Their
company attitude really fits well with our team and
a lot of people they bring to the races have become
like team members for us."
Although this isn’t Coby’s first opportunity to work
with a sponsor in racing, he has definitely enjoyed
visiting some events with Mayhew employees and just
simply having them attend the NASCAR Whelen Modified
Tour events.
“It’s been really fun because they are new to racing
in a sense, and it’s really fun to be able to
introduce them to the modifieds,” Coby said. “We are
making them modified fans first. They are seeing the
power behind the NASCAR tour. It’s really cool to be
able to take a hometown type company like Mayhew and
pair them into a hometown type series like this
one.”
Coby’s incredible run to a fourth straight title
during the 2017 racing season included one victory
and two pole awards. In total, Coby has 23 wins
across 204 career Whelen Modified Tour races. He has
also collected four of the last five series
championships, winning his most recent title by just
six points.
The partnership between Coby, his Mike Smeriglio III
racing team and Mayhew is a win-win situation for
all involved.
“Doug has a winning program, so that’s someone we
would like to be associated with,” John Lawless, the
President of Mayhew Tools said. “We make high
quality hand tools for professionals, so this
connection allows us to help get the word out about
our company.”
Coby says the combination has helped improved the
team in more than one way.
“They bring such a fresh perspective to us, it was
really helpful for us last season when we had a
rough season for our standards, but we always had
them back at the trailer,” Coby said. “Their
positive attitude definitely helped point us in the
right direction.”
Even though the combination started just last year,
John has been pleased with the success Coby and his
team have put forward on the track.
“I don’t know if I can put it into words,” Lawless
said of how exciting the success is. "The first
third of last season was rough, but you could tell
that they were doing everything right. They had some
bad luck happen, but they managed to pull it off in
the end.”
From a sales and marketing standpoint, the
combination is allowing Mayhew Tools to open their
horizons into one of the many markets they can excel
in.
“I think one of the primary reasons we were able to
do this is that one of our largest markets is in
automotive,” Eric Mills, the VP of Sales and
Marketing at Mayhew Tools said. "A lot of people who
work on their cars are using our tools, and a lot of
those people are race fans.”
Much like Mills, Bianca Law, the Marketing
Coordinator at Mayhew, was excited to see Coby have
so much success in their first season together.
“This partnership gets the Mayhew name out there and
it brings brand awareness for us as a company,” Law
said. "I got to meet Doug when we brought the car
out to one of our trade shows. It was great to get
to see the race car and learn about it all."
In 2016, Mayhew Tools served as the associate
sponsor of Bob Garbarino’s famed Mystic Missile on
the NASCAR Whelen Modified Tour, with driver Jimmy
Blewett. A racing sponsorship provides both Mayhew
and their racing partner, Coby, a chance to showcase
the tools the company provides for all.
In 2018, the NASCAR Whelen Modified Tour schedule
includes nine different racetracks and teams will
travel across seven different states. The season
begins at Myrtle Beach Speedway in South Carolina on
March 17.
For more information on Mayhew Tools, visit their
website,
www.mayhew.com, and for more information on
the NASCAR Whelen Modified Tour, visit
http://localracing.nascar.com/series/whelen-modified-tour.
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Source:
Kyle Souza/ Mayhew Tools
Posted:
January 29, 2018 |
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