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ANHEUSER BUSCH JOINS SOUTHERN MODIFIED RACE TOUR
Busch Beer Becomes the “Official Beer” of SMRT |
The
Southern Modified Race Tour is proud to announce the
addition of Anheuser Busch and their Busch Beer
brand as a sponsor of the Southern Modified Race
Tour for 2016.
“We are happy to announce that Busch Beer will
become the “Official Beer” of the Southern Modified
race Tour for 2105”, said SMRT Series Director Randy
Myers.
“Busch Beer will be the sponsor of the “Busch Pole
Award” for each event in 2016 and will sponsor the
“Busch Pole King” award for the driver winning the
most Busch Poles throughout the season. Each top
qualifier in 2016 will receive $150.00 plus a plaque
and the “Busch Pole King” will receive a $500.00
bonus at the 2016 SMRT Banquet. In addition to those
awards, Busch Beer will sponsor four laps at each
2016 SMRT event in the series Lap Leader/Chaser
program. Busch Beer will also be the presenting
sponsor at one SMRT event to be determined.
We will also be working with Busch distributors in
the area of each track we visit in 2016 to help
promote the Busch brand and the SMRT series. Being
able to get the word out about our events goes a
long way towards making any series a success and
this gives us a great opportunity to do that. We
will announce additional marketing programs that
will involve the teams and race fans at each event
as the season develops”, Myers said.
In correspondence with area Busch Beer Distributors,
Kevin Boyd, Regional Brand Activation and Sports
Marketing Manager for Anheuser Busch in NC/SC/TN,
announced the sponsorship. Mr. Boyd said SMRT offers
a great opportunity to engage “true” racing fans.
The sponsorship offers the Busch Beer Distributors a
chance to “heavy up” on marketing at c-stores around
the tracks through promotions two to three weeks in
advance of SMRT events.
“We certainly look forward to working with Busch
Beer and their Distributors in implementing
marketing programs at each event. This is a great
opportunity for our series”, said Myers.
For additional information on the Southern Modified
Race Tour please go to the series website,
www.southernmodtour.com or call us at
336-972-4362.
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Source:
Randy Myers / Southern Modified Race
Tour
Posted:
March 28, 2016 |
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